In describing what we do, and what I do specifically, it is difficult to describe what exactly media is, and where the boundaries lie. Most people think media is newspaper, television, radio, magazines etc. But in reality, it is much more than that. It is because of this ‘grey area’, that at Jack in the box we have our own definition of ‘media’.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
The marketing and advertising industry often seems glamorous to those external to it. You can be creative without boundaries. Ideas are your currency. Many people don’t understand however, that in marketing, everything is a trade-off.
We all remember those advertising jingles that worked their way into our heads and never left; ‘It’s a lovely day today’ for Fisher and Paykel, ‘My dad picks the fruit…’ for Cotties, ‘I like Aeroplane Jelly’ for, well guess who?… the list goes on.