In 2007 Seven came out swinging, with some great new programming and Australian drama, pushing them further past competitors Channels Nine and Ten. Poor old Channel Nine continues to lose audience share, with Channel Ten remaining fairly consistent as the favourite in the younger markets. What will 2008 bring for our major Free to Air channels? Expect some moving and shaking from Seven, Nine and Ten this year.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Consumer interactivity has recently become the most talked-about phenomenon in marketing. Consumers now have almost complete control about what advertising they are, and aren’t, exposed to. Everywhere you look, marketing and advertising is evolving at a rapid pace to keep up with this trend. Free-TV and other traditional media are rumoured to be a dying breed; media planners need to be more innovative and outside-the-box than ever before. So where will this new trend take us?
In our business, being perturbed is a constant. You don’t wait to be frustrated you just know you’re going to be. What gets up my nose most is being forced to watch companies create marketing solutions that I know won’t work. By now you’ve probably decided that I’m an arrogant son of a bitch and you don’t care if I’m perturbed – well that’s OK but before you blow me off forever, hear me out!
One of the questions we are often asked is, why don’t you produce much radio advertising? As this comes up a lot, I thought I’d dedicate this blog entry to shedding a little light on the pros and cons of radio advertising, and sharing why we often choose other media over radio.
It was a regular Monday morning at Jack in the box. We had just finished our weekly team breakfast and were getting down to business in the boardroom. Up for discussion, a new client in need of some serious promotion. The creative department were on track with the new brand and the strategic department were working hard on the promotional plan, but then the media plan reared its ugly head. It was soon discovered that two consecutive 40 cm x 2 column ads had been booked in the local paper without consulting the creatives. The great debate was on. What should come first? The creative or the media.
Mobile phones are one of the most effective ways to connect with customers on a personal level. After all, nearly 80% of Australia’s population has a mobile phone*, with the majority keeping their phone within arms reach at all times. So what’s happening out there in the world of mobile communications?
So you want to be on TV? You’ve heard it’s a great advertising tool. You’ve even considered a jingle! But what does it really take to create a TV Commercial?