This morning I have read a number of articles reporting on the results of Channel Nine’s recent attempt at regaining some of their retreating market share. The most recent edition of the Sunday Times reveals that Nine still has a very small lead over Seven nationally, but in Perth, Seven is the clear winner. This comes despite the success of the controversial Aussie program, ‘Underbelly’.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
I’ve never had children (well none I know of!) but I think I can appreciate the feeling of being a new parent. Last week, Jack’s latest baby was born – our msgbox eMinder system. This was a pipe dream that rattled around the studio for sometime until both Lee and I decided that no one actually had a system that would do what we needed…so we built one!
Over the last few months countless marketing and advertising magazines and publications have been talking about the come back of direct mail due to improvements in digital printing technology. To be honest, I have always been a fan of the mailbox as a medium. As with any marketing though, if you’re not going to put effort (and money) into standing out, doesn’t that just defeat the purpose?
If you’ve ever spent time working with electronic newsletters (e-newsletters) and time analysing the data reported, you’ll come to realise what a powerful communication tool they can be. Like any communications medium, there are pros and cons, and this technology is no exception. The area in which e-newsletters excels, is the feedback that it offers which is inherent in the technology being used.
It’s been a long dark winter in the South West and it doesn’t look like the sun will shine anytime soon. I’m not talking about the weather, I’m talking about our local shire’s attitude to outdoor advertising.
As is the habit of my generation, we read, view and listen to ‘the news’. And we actually enjoy it… or at least most of the time we do. I love it all, the good, the bad and the just plain bloody stupid and boy am I discovering that there’s a whole new generation of ‘stupid’. Sportsmen who don’t have the brains not to get caught twice; stars with problems that defy description and ordinary folk who find some sort of sadistic joy in copying them. Yes! We certainly are breeding a whole new regime of idiots who will sadly diminish the already sagging gene pool.
Every now and again a few eyebrows are raised over a controversial advertisement. Letters to the Editor roll in, and Today Tonight jumps on the opportunity for a (half) decent story. Emails circulate through offices and it dominates water-cooler conversations for days. More often than not, the big corporate giant who endorsed the ad releases an official statement, then it is taken off the air. Its job is done.