Ever been to party and thought to yourself, “Why the hell am I here?” I think we all have. It happens. In stark contrast, perhaps you’ve found yourself sitting on …
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Have you been searching for a solution to your Search Engine Marketing needs? Well, with our new Searchbox Packages, we can now offer you fully customised solutions to suit your budget and needs.
A subject of great debate in the Jack in the box office recently was, can search engine marketing be used as a branding tool? By concentrating on search engine marketing do you leave your brand behind? Do searchers just view you as another name-less online supplier? Let me show you how search engine marketing can be used in a totally different way to not only build your brand, but take it to completely new places.
Jack in the box is please to announce their official partnership with ReachLocal Australia, an International Digital Advertising Agency dedicated to providing a total web presence strategy for local businesses.
To many, it is the immortal of the web but has SEO finally met its match? Has the mix of human interaction, social networking and technological advances on all fronts finally caught up? Or am I just another wishful thinker?
While we’re on the theme of email marketing, I thought I’d explore a different topic: open rates. One question we were asked at a recent super online marketing workshop is “what is a ‘good’ open rate for an email campaign”. Whilst we have our own experiences to draw from, I did some wider industry research and the answer, not surprisingly, is “it depends”…
With the online space as unregulated as it is, it’s becoming increasingly difficult for businesses to truly know whether they are safe from IP infringements. In particular, social media, key words, sponsored links and the like are introducing new IP threats every day. Thankfully, however, a recent Australian IP battle has set a new precedent which prevents trademarks being used as Google AdWords.