It’s been happening for years and there’s no denying the interest a good leak creates. The real question is, how many happen accidently and how many are planned and brilliantly executed?
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
When it comes to optimising a website so it improves in search engine rankings, officially known as search engine optimisation, there are lots of possibilities. The top priority is understanding what your target market are searching for, why, and how they are behaving while on the internet. But, underlying that is some other small things which can increase your search engine love, and one of them is encouraging links to your website via external sources. But how?
I’ve discovered that silver hair and a shiny head equals brain dead.
How can I be so sure? Easy – all the young ones tell me so. And I must confess that their aptitude with the techno world does leave us old farts a little disadvantaged and somewhat badly damaged. Let’s face it, how humiliating is it to discover that next door’s five year old is a whiz kid with the VHS.
Like the many millions of other users of Facebook, I have succumbed to becoming a fan of meaningless ‘groups’ which try and make a statement about some sort of topical issue (aka the ‘Busselton needs a nightclub’ group). One ‘group’ that I found particularly interesting was the ‘I hate Rivers ads’ group. Upon further investigation I was shocked to find that over 100,000 people are fans, and the page is filled with blasphemous, uncensored comments about why people hate the store, and their advertising so much. Every business, large or small, encounters some form of bad PR, even if it is just in the form of a verbally unsatisfied customer, but the River’s example proves that management of bad PR is very important – let it go and you could have 100,000 people communicating their dissatisfaction to the masses.