“Should I have a digital marketing strategy, or stick with the traditional tried and tested method?”. This is a question that many business owners are asking themselves.
For many, the concept of digital marketing is something that is still fairly new to them and it certainly doesn’t help that it is evolving at such a pace that what is ‘in’ one day seems to be obsolete months later.
If you are in business then chances are you are following marketing theories that have served you well up until now.
Well people, the playing field has changed and the catalyst for this change is the digital world.
A little over 10 years ago the world was a very different place. I was studying at university and going out most nights. It was probably the most social time of my life, yet I didn’t have a mobile phone, a digital camera, or an email address and I wasn’t a member of any social sites like Facebook or Twitter. I didn’t even own a computer!
Consumers are interacting with social media in so many different ways it’s hard to keep up. Their online and offline lives are increasingly intertwined, and that extends to ways they are connecting with brands and companies. Here are five new ways that people are engaging with social media that you can use to help your business.
A few weeks ago artichokes were on sale and they looked good so I thought I would try them on the menu that night. When I got home I realised I had never cooked fresh artichoke and had no idea how to start. Not to worry though, I just jumped online and ‘Googled’ it. Within minutes they were slowly cooking away.
I’m a mayor. I’m actually a Super Mayor. In fact I am the mayor of over 10 locations!