Having an online presence, especially through utilising social media is an invaluable resource for businesses who want to directly engage with their customers.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
With a huff and a puff I have heard many a person say “it’s too hard” to keep a business Facebook page running. “I can’t be bothered” and “Oh I completely forgot we had that and I haven’t posted since 2011” are others that have been thrown about without a care because it just doesn’t seem that important.
It was interesting to see the reaction when we sat down and discussed that this month we’d talk about ‘Sustainable Marketing”. The first question that came to the fore was “What actually is Sustainable Marketing?”
It used to be cut and dry. Simple. Everyone got it. You watched TV for TV. You used your phone to make calls. And you jumped onto your computer to surf the internet.
A business is a living breathing being just like us, ultimately it is human.
Social media has made the leap from geek to mainstream. It wasn’t too long ago that if a major story first broke on Twitter or Reddit and then was reported by mainstream news, it was seen as novelty and a bit of a surprise. These days, we expect news to break in social media networks long before the major news networks get a hold of it. It’s all about the numbers; the ears and eyes on the street.
Social media is like a pet. For your pet to survive and prosper you must feed it regularly with good wholesome food. Well thought out and stimulating food content is important to provide energy and growth