Social media is like a pet. For your pet to survive and prosper you must feed it regularly with good wholesome food. Well thought out and stimulating food content is important to provide energy and growth
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Nothing drives me more insane than lack of data. Continual performance assessment and the starting point for any strategy is research. Research can be made very difficult if there is no data to dissect. The little things consumers say, the amount of people coming through the door, the number of phone calls and outcomes are all important in determining the current state and direction of a business.
Previously I read an article titled; ‘direct mail is dead’, it started me thinking, how can this be? When every Tuesday night I find myself flicking through the numerous catalogs, flyers and mountains of ‘junk mail’ devouring my coffee table
I have been very fortunate over the last 6 months or so to be involved in The Orange Seed Project, the project is the clever collaboration between Jack in the box and The West Australian. The two businesses have joined forces to help WA not for profit organisations grow and develop, therefore giving them the ability to help more people. Being involved at ground level has meant I have been able to experience these organisations first hand, and the truly remarkable people we have in Western Australia.
Alan Jones! Considering recent events I’m guessing the majority of readers have by now screwed up their noses.
I’m sure you all know the name and the recent comments he has made about PM Gillard. This crude comment has ignited passion, disgust and anger causing the public to air their feelings via social media and email.
So often we meet businesses; who are driving a run away media train. They’re out of control, buying media with a blindfold on.
These days it is imperative that recruitment is included under a company’s marketing umbrella. Gaining and retaining the ‘right’ staff is an art and one that takes strategy and creativity. The labor market is demanding advertisements and practices that will reach out and grab the people who will fit harmoniously within an organisation.