$900 is an interesting sum of money (for the average income earner). Too little to put a deposit down on, or purchase anything significant. Too much to spend entirely on consumables without feeling like you’ve wasted it. Personally I am not sure what to do with mine. I am finding myself searching through my memory for those occasions when I’ve said to myself ‘maybe when I have a few spare dollars’. This period of indecision, no doubt experienced by many others, is a perfect opportunity for marketing if you’re in the right industry.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Whenever I am in the company of people who I have not met before, the conversation – as it tends to do in situations like these – comes around to what we all do for a living. When I explain my position at Jack in the box people invariably question “So, you do surveys and stuff?”
From any perspective it’s a triumph. The Bunnings’ success story rolls on and why not? It’s brilliant! They’ve found the formula and it’s simple in strategic terms but very complex in its implementation.
Perhaps I’m naive or was brought up differently but where has morality in the world of television gone. I mean I’m not stupid! We’ve been pushing the boundaries for a long time now but when did it become okay to use (or abuse more accurately) a horrific situation in the name of winning popularity. If you don’t know to what I’m referring too, I’m talking about…
Out of everything we do, I think media buying would have to be one of the hardest services to communicate to clients. So often we hear stories of great opportunities to get a cheap advertisement or a package that contains 100 free bonus spots. It all sounds wonderful on the surface but do you really know what you’re getting for your money?
How do you evaluate placing an advertisement in your local paper, or any printed medium for that matter? My guess is that more often than not price is the deciding factor, but do you consider value for your money? Do you know how many people you are reaching with your dollar? Do you know whether another newspaper could have reached more people for the same amount of money? Do you know whether the publication is right for your target market? As the person charged with making this decision for many of our clients, let me pass on some wisdom for making better informed print
advertising decisions.
The power of colour is everywhere, and it influences our lives without us even knowing! It makes us hungry, angry, calm or happy. Many experiments have been conducted on the effect colour has on our emotions and feelings. And as designers and marketers we need to take this into account when we communicate to the consumer.