There’s More to Print

CMYK color swatches

There’s nothing like destroying a design that has been created to communicate to your target market or match with design elements and branding through bad production.

Read More

It’s a minefield

red

Printing the colour onto paper is only one aspect, matching the colour of your brand across many materials from screenprint; vinyl; paint or various devices from desktops to mobile is another minefield.

Read More

It’s fun to stay at the CMYK

I was heading towards this blog with a future enabled printing extravaganza angle – witness the Augmented Reality enabled business card from the future! etc. etc… but the real selling …

Read More

Strategy vs. Design

Strategy vs Design

Even though I may see the strategy department as the evil negative force that wants to destroy all the beauty and light that is design, I accept that their input from all the boring statistics.

Read More

48 Frets Later

Guitar Design

Guitars may come in a myriad of different shapes, flavours, styles, aesthetics, colours and finishes. These differences often are more about character and personality than actual structural design elements.

Read More

Trendy Digital Design

Web Design

Keeping an eye on what’s trending in the world of web design can provide inspiration and help keep web designs looking fresh. These are three of my favourite trends this month.

Read More

Create Something Special

Design Process

‘How do you design?’ is one of those questions I have been asked numerous times and still can’t really answer.
That is because there is no magic formula one can follow in the process when it comes to being creative.

Read More