Creativity is the initial spark for an idea. This is where the ‘outside the box’ thinking comes from. Where the mundane and common are overridden buy the inventive, new and exciting.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
I 100% appreciate excellent design work. I have an eye for knowing what looks good, and I understand what needs to be communicated in a piece of design work. This is how I know great design isn’t just about the way something looks, but the way the information needs to reach the relevant consumer and how the message is organised and presented.
Obviously we will need to settle on a happy medium of auditory, UI overlay, graphical, tactile and maybe even olfactory interactions. We as designers, UI and UX ninjas will need to ramp up our skills to include: data analyst, robotic geek, biology nerd, science dweeb, aroma therapist, physical therapist and psychology neophyte.
Having been in the industry for over 20 years in multiple agencies across three countries, I can truly say I’ve seen the good, the bad and the ugly. If you are thinking of an agency career there are a few things you should know.
As a strategist, I believe the underlying component of success to any campaign, brand, digital communication or marketing idea is planning – yes, the dirty word from a creative designer’s perspective. Working in an agency environment, I choose not to raise the white flag and surrender to the dark side!
In marketing and advertising terms, a campaign is a war much the same as any fought between opposing armies, from ancient Romans building their empire to the present conflicts around the globe (thankfully without the death and destruction though).
What I find most exciting about physical marketing material these days is that it’s a space that isn’t as flooded any more. As such, you can actually create great amounts of impact if you’re prepared to ‘go the distance’ and be adventurous.