It’s no longer just about teens and tweens. It’s a serious business and if you’re not at worst looking at it, then you’ll soon find yourself behind the pack.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
The days are shorter and the warmth is fading. The cricket set has retired to the shed with the Sherrin now waiting for a moment of sunshine. The barbecue cover is on. The forgotten winter wardrobe of boots and trenchcoats is rediscovered. Summer has definitely ended and so has the ‘boom times’ (so the economists keep saying). But it’s no time to let your business fall asleep. Let me tell you why now is the most important time of the year!
Thanks to Facebook, getting to know new people is easy. All you need is a name (sometimes not even a last name) and some indication of what they look like, and voila, instant friend! It’s become a new status symbol – if you are unable to reach the latest ‘friend quota’, you are destined to inherit the uncool label for life. However, there’s a new use for Facebook that is becoming very popular – recruitment and retention.
There’s no doubt I’m a bit of a Nazi when it comes to continuity but there is some pretty strong rationale around it…it works!
Surveys are usually customer or prospect oriented, but they don’t have to be. Your staff are your ‘daily belief’ – the responsibility of transferring your business culture to the end user is with them. They have contact with customers every day and collect all sorts of information that probably, through fear of reprimand or lack of time or encouragement, is never relayed back to you. So why not ask them, in the anonymous, unbiased context that surveys provide?
Everywhere I look it seems that the most popular question small and medium businesses are asking is, “How can I do my marketing on a shoe string budget?” It’s a term we’re a little uncomfortable with here at the Box. Not because we want to take your money, but because of how it portrays marketing as a profession. I’d like to take this opportunity to change your attitude to the terminology ‘shoe string budget’.