Why offer a rebate when you offer a discount? After all, are they not both ways of offering a product or service at a reduced price to the consumer, thus encouraging sales? Well, yes they are, but there are also a number of significant differences in terms of marketing and in the level of benefit for the seller.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
We live in a world of insurance. Everywhere you go, there it is. Public liability, indemnity, personal, life, car, house…the list goes on and on. How about marketing insurance? When was the last time you saw that advertised!
So everyone is banding around the ‘R’ word at the moment and with good reason mind you but what are the real effects. Economist’s predictions, bank rates and government policy is all you really hear about. The curbing on consumer expenditure and how ‘Ma and Pa Kettle’ can no longer afford their home. But what about business? What impact does the current economic state really have on your organisation? And why is it, that marketing is always the first budget cut when times get tough?
Many businesses have little appreciation or understanding of PR and often leave it in the too-hard basket. It involves a lot of planning, the ominous task of making contact regularly and often in person, and can frequently result in disappointment. But when executed correctly and with the advice of a professional, it can be one of the most cost effective and successful marketing tools out there.
As you may have heard, Jack in the box is on a mission to offset their carbon footprint. As a starting point, I’ve even resurrected my mountain bike of childhood years, which still bears the scars of many embarrassing and painful moments, for a mighty 4km ride to work on Wednesday 15th October – National Ride to Work Day. As the self-nominated researcher for this ‘green’ project, I’ve uncovered some interesting information, resources and companies all taking advantage of this emerging trend. Let me share with you some of the highlights of what I’ve uncovered.
Let’s not mince words, we’re in the middle of a financial mess and it’s difficult to take in the happenings of recent times. I’m no financial genius but I’m aware of how things so distant from our own shores can impact on the local economy. The frustrating fact is that because it’s so distant, there is little we can do about it in a macro sense. So as a strategist how do I believe companies should consider their futures?
Some of the younger generations out there might have heard of the beer ‘Barefoot Radler’. But I bet none have heard of a wine label called ‘Barefoot’. This sorry tale is a great example of the importance of registering your Intellectual Property (IP), and importantly, doing so in the right category.