Yet another item on the spring cleaning list that is often forgotten by organisations is how they look from the inside. What do employees see each day when they arrive? How have you created the space to be distinctively yours? The internal perspective of your organisation is important because it a) reinforces your organisation as a desirable place to work and is an important factor when recruiting new employees, b) reinforces your organisation’s positioning and branding and c) ensures your business culture is strong and felt at every level.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
It’s dominating the news, dinner conversation and about every other known communication on the planet so I guess it’s no surprise that I’m writing a blog on the subject. Yep…you guessed it – GFC!
Let’s face it…some ideas work well in isolation but has your concept got any more legs than that? Not every business can but if it is, then you’ll want to make sure you do it right from the very start.
Yep…sorry. It’s that time of year. For most it’s just another month but to business it symbolises another year over and a new one on the horizon. Many will find this one the toughest in a long time. For some it will be the first time that a budget has really been a serious consideration since the bank asked for one! So what’s in store for 09/10?
Recently I was lucky enough to make it to the top 10 shortlist for entries to the Million Dollar Brief: an AdNews competition which asks you to spend $1million on the national launch of a fictitious company. I was also lucky enough to get my photo in the local paper and a short story to feature my achievement. I received a phonecall prior to the article to source some details, and the very congratulatory journalist asked me a very important question: “what did you do that was so different?” The article didn’t do my answer justice, so I’d like to explain myself a little further with the aim of encouraging you to do the same.
A conversation held with some girlfriends over the weekend made me realise the true power of the customer toilet. It occurred to me that without even realising it, we had judged a whole organisation by the standard of their toilets, or whether they had any at all. All the male readers of this blog will be switching off now, but I urge you to read on and I guarantee you’ll agree with me.
The word everywhere at the moment is…budget! On the news. In the press. On your mind! It doesn’t seem to matter where you look right now, it’s impossible to avoid. It’s no different in terms of the marketing industry. The difference lies in how to spend your budget…it’s time to get clever.