Business name registration in your state is all you need to protect yourself, right? WRONG! This is the attitude of so many businesses, and frankly, it scares me! It scares me because there is limited information out there about IP protection for small businesses and this is where it is so vital – one step wrong and your entire life’s hard work could come tumbling down. I read about devastating IP battles every day, where the little guy always loses out. So I’m here to set the record straight – and it’s up to you to pass this on to every small business owner you know.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
When it comes to optimising a website for the best search engine rankings possible, the first assumption we all make (us marketers included) is that it should be maximised for key words aligned to your industry or product. So, because you’re in the industry you assume you know what people are searching for, like ‘Marketing Agency’, or ‘Website Design’. But, key words are not as easy as they seem. For example, instead of searching for ‘Marketing Agency’, people could very well be typing in ‘Marketing Firm’ or ‘Marketing Company’. Whatever it may be, the point I’m making here is that you can’t assume your key words – you need to find out what people are really searching for. And the results are often surprising!
Many organisations, big or small, strive throughout their lifetimes to reach such a strong market position that no matter what it did, it would be safe. Well I hate to be the bearer of bad news, but this kind of utopia does not exist. It is impossible for any company to achieve such immunity, and for proof let me use the one brand that many perceive as achieving such ‘mistake-proof’ status: Coca-Cola.
Anyone in advertising knows that as the temperature goes up, traditional media consumption goes down. This is why the only programs on TV at the moment are cheesy Christmas movies or Simpsons re-runs, and Summer media space is sold at discounted rates. Instead of giving up or slowing down your media spend during this time of the year, consider how you can do things differently – like getting involved with my favourite Summer marketing tool, outdoor cinema.
It’s fair to say that what the G-Spot is to a man, positioning is to most business. We all know it exists but how come there are so many people that just don’t hit the mark?
I have just relocated to a new suburb, not yet privileged enough to receive any form of junk mail (until out of the isolation, rose the ever-faithful Dominos vouchers which seem to follow me everywhere I go). I then thought to myself – I am a prime marketing target. I’ve just built a home and need to buy countless forms of furniture and homewares to fill it, and I have no spare time to go and do my own product research, yet no-one is marketing to me!
I hate plastic bags! My green bags have a permanent home in my car boot, ready for the grocery shopping. I use my handbag or a back pack when possible instead of taking a plastic bag. I refuse the brown paper bags at the liquor store but when I buy new clothes or a gift I am at a bit of a loss. I don’t want the plastic bag but I also don’t want to stuff my new shirt into my handbag, next to my lunchbox.