With the biggest V8 event of the year (Bathurst), came the biggest and most anticipated launch of 2009…the Blue Meanie!
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
We’ve all witnessed some of Australia’s biggest companies undergo a brand change recently; Woolworths and ANZ are two giants that instantly come to mind. As someone whose daily task is often advising how to implement change, I tend to pay pretty close attention to how these massive overhauls are implemented. Believe it or not, the change process is not that dissimilar, regardless of whether you employ 10 people or 10,000. The only real difference is money, and the degree of national media coverage (which means we can all learn from the big guys’ very public mistakes!)
In the advertising business there is a common belief that strategists and designers are different animals who should never be left in the same room together. I’m glad to say at Jack in the box we are not so precious. While we respect each others talents, we also encourage ‘crossovers’ because it broadens and sharpens all our skills. More importantly, it gives our clients the benefit of sound thinking which creates greater performance.
Such a mind synergy allows me to feel completely comfortable in discussing my favourite strategic design subject – ‘typography’. I want to look at it from a purely strategic viewpoint and discuss why it matters so much in the communication business.
Most businesses would have heard of Google Adwords by now, but what I can bet is that a large majority’s attitude toward it will be something along these lines…
It’s only for big business
It’s only for businesses whose target market is web savvy and only search for their service/product online
It’s expensive and too difficult to maintain or manage
Lets bust these common Adwords myths…
I always enjoy a good intellectual property victory and am pleased to report on yet another small business conquering the big in retaining the rights to their name. Katie Perry, an Australian fashion designer, has received a great deal of media attention recently following a challenge to her trademark registration by lawyers representing the Hollywood singer, Katy Perry (aka ‘I kissed a girl’).
I love an innovative new advertising idea, and feel it is my duty to tell you all about it. The other week I stumbled across ‘walking billboards’ and have fallen in love with the idea. Not only are they innovative and effective, but extremely affordable. To me, that’s a winning combination.
Oh I know…I can hear you all cursing me for using that foul language in September but the fact is, Christmas is only just around the corner and NOW is the time to start putting together your wish list to ensure you get the most out of Santa this year.