Many of you might be thinking “Serviced my brand? Are you crazy Scott? What are you talking about?” But it’s a legitimate question.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Like it or not people…the game has changed! Web as we know it will never be the same. In fact it may even be fair to say that it’s more like it was in the old days than some people may care to admit.
Let’s start there…at the beginning that is…
In 1988 I returned from a business trip to the USA and spent the flight reading a book about Corporate Culture. Since then organisational culture has played a huge part in my professional education, so much so that I am asked to comment and advise on its impact, structure and its conceptual existence.
In 2007 Seven came out swinging, with some great new programming and Australian drama, pushing them further past competitors Channels Nine and Ten. Poor old Channel Nine continues to lose audience share, with Channel Ten remaining fairly consistent as the favourite in the younger markets. What will 2008 bring for our major Free to Air channels? Expect some moving and shaking from Seven, Nine and Ten this year.
Consumer interactivity has recently become the most talked-about phenomenon in marketing. Consumers now have almost complete control about what advertising they are, and aren’t, exposed to. Everywhere you look, marketing and advertising is evolving at a rapid pace to keep up with this trend. Free-TV and other traditional media are rumoured to be a dying breed; media planners need to be more innovative and outside-the-box than ever before. So where will this new trend take us?
Blogging started out as a personal communication tool, for people to share their thoughts, ideas, beliefs with the world at large, and at the same time receive feedback. This technology has evolved however, encompassing a different type of broadcaster who is speaking to an entirely different audience. There is currently an emerging trend for business to setup blogs on the Internet – thus the corporate blog was born.
Ok… so you have this great campaign. The agency has put an absolute gem of a commercial together for you. You’ve got a new brand and a full set of stationery. You’re ready to hit the streets… or are you?