I have to admit, that yes, I often err on the side of perfectionism, but nothing bugs me more than websites that are out of date. I cringe when I still see Christmas and Happy New Year messages. I cringe even more when the first ‘current news’ article dates back to 2005. Updating your website is simply essential. I can’t stress it more. It reflects so much on you as a company.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
I admit it. I’m an eighteen year old trapped in a sixty year old body and for the life of me I wish some of my aged friends would join me. Let’s face it, we seniors are a tatty lot. We’ve forgotten more than the young folk know, but the bit we forgotten is how to be young.
Many of you might be thinking “Serviced my brand? Are you crazy Scott? What are you talking about?” But it’s a legitimate question.
Every now and again a few eyebrows are raised over a controversial advertisement. Letters to the Editor roll in, and Today Tonight jumps on the opportunity for a (half) decent story. Emails circulate through offices and it dominates water-cooler conversations for days. More often than not, the big corporate giant who endorsed the ad releases an official statement, then it is taken off the air. Its job is done.
Like it or not people…the game has changed! Web as we know it will never be the same. In fact it may even be fair to say that it’s more like it was in the old days than some people may care to admit.
Let’s start there…at the beginning that is…
In 1988 I returned from a business trip to the USA and spent the flight reading a book about Corporate Culture. Since then organisational culture has played a huge part in my professional education, so much so that I am asked to comment and advise on its impact, structure and its conceptual existence.
In 2007 Seven came out swinging, with some great new programming and Australian drama, pushing them further past competitors Channels Nine and Ten. Poor old Channel Nine continues to lose audience share, with Channel Ten remaining fairly consistent as the favourite in the younger markets. What will 2008 bring for our major Free to Air channels? Expect some moving and shaking from Seven, Nine and Ten this year.