Surely choosing the colour, or colours, for your brand can’t be that hard. Pick some nice hues, ensure they don’t clash, finish things off with nicely positioned photography or wording, that’s it isn’t it? Unfortunately, when designing brands, people all too often overlook the importance and significance of colour, ignoring or maybe just not understanding the implications of poorly chosen colours.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
It’s been a long dark winter in the South West and it doesn’t look like the sun will shine anytime soon. I’m not talking about the weather, I’m talking about our local shire’s attitude to outdoor advertising.
In conducting one of our marketing audits recently for a retail store, the term ‘retail therapy’ was thrown around a lot. It got me thinking… why don’t more retail outlets adopt the literal meaning of this term?
So you’re thinking about sending out an email newsletter hey? But have you thought about it’s effectiveness? What about it’s compatibility with other people’s email systems, the design, feedback, research, anti-spam laws, unsubscribes, automated database management, statistics or even a newsletter template? Have I confused you yet? GOOD!!
Current advancements in technology never cease to amaze me. As a person who has a keen interest in all things technological, I get excited when I see business taking on board new ideas and concepts made possible by the technologies that are available today.
Most of you will have heard of the social networking phenomenon, and many of you no-doubt will have taken the plunge joining millions of others in the great social pool on the web.
I visited Perth on the weekend with a ‘to-do’ list as long as my arm. At the top of my list I had penciled in a visit to my favourite fashion store for some old fashioned retail therapy and, as I had recently moved to Busselton and would not be visiting the store on such a regular basis anymore, I intended to spend up big. As I made my way down the main street of the eclectic suburb where my beloved store is located I ignored the windows of other high end boutiques vying for my attention, nothing could distract me from my mission.
A brand is a very valuable thing. So valuable, that the brand often dominates over the price, the product, the place – everything. When you’re lost, hungry and tired in the middle of a foreign country and you see the familiar McDonalds arches – it means more to you than just a greasy burger and fries – it’s familiar, it’s expected, and it’s normal. One thing that fascinates me however, is how much brands are diluted before they reach the consumer.