I was there when it was born. It was a short birth time and it grew quickly. It started its life as a bubble and very quickly grew into a hot air balloon. I refer of course to the internet, which by the way started life as the ‘Super-highway’ Today it’s a multi-billion dollar business and has confirmed itself as one of yesterday’s most important innovations.
Late last year I wrote a blog article about the evolution of blogging titled soapbox of the 21st Century. I’d like to start the year with something (tragically) fun, which at the same time has serious repercussions. I’m talking about the concept of a fake blog or ‘flogs’ as they are often referred to.
Consumer interactivity has recently become the most talked-about phenomenon in marketing. Consumers now have almost complete control about what advertising they are, and aren’t, exposed to. Everywhere you look, marketing and advertising is evolving at a rapid pace to keep up with this trend. Free-TV and other traditional media are rumoured to be a dying breed; media planners need to be more innovative and outside-the-box than ever before. So where will this new trend take us?