I can’t help wondering how we’ve managed to create a free enterprise system? When you sit down and think about it, we’ve managed to garner a consumer market despite not having an understanding of the most important factor in the marketing equation – the consumer. But wait, I’m getting ahead of myself again.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
It’s amazing how quickly we forget the past. I remember the days of chromaline proofs, litho pens, films, bromides and Fuji’s! Don’t worry…I won’t get too nostalgic with you but things were very different in the industry 20 years ago. I was lucky enough to catch the tail end of an era in design and for that, I’m thankful.
In reading a special retail report in the 8th Feb edition of AdNews, a term was used that really grabbed my attention: the ‘hourglass economy’. The term is used to describe the polarisation of the Australian consumer market: more people are becoming richer, and more people are becoming poorer. The middle market is becoming smaller and smaller by the day.
As is the habit of my generation, we read, view and listen to ‘the news’. And we actually enjoy it… or at least most of the time we do. I love it all, the good, the bad and the just plain bloody stupid and boy am I discovering that there’s a whole new generation of ‘stupid’. Sportsmen who don’t have the brains not to get caught twice; stars with problems that defy description and ordinary folk who find some sort of sadistic joy in copying them. Yes! We certainly are breeding a whole new regime of idiots who will sadly diminish the already sagging gene pool.
I couldn’t think of anything worse than being a font designer. I can’t imagine how they manage to even walk down the street only to find someone has murdered their font! Abuse is rife since the dawning of the home PC and the appreciation for good type has simply disappeared.
Have you ever had those undies that ride? You know the ones. The ones you put on in the morning because you thought that they were a good idea but by the time morning tea comes, you’re already regretting your decision!
If you took aim with a shotgun at a bulls-eye shooting target 30 metres away, steadied your breathe and fired, you would never get every ‘ball shot’ to hit the bulls-eye. Many of the ‘ball shot’ would stray off their mark and fail to make any significant impact on the target. Is this starting to sound like you last mass media advertising campaign?