Are you a dancer? Can you ballroom? Cha Cha? Jive?
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Some years ago a suit (account director) with a taste for design that I worked with was keen on coming from the dark side (account direction) to the light side (design), asked me how to create great design to which I gave him a simple answer…
Happy New Year everyone! I have to confess, I’m not usually into making resolutions but I do like the idea of a good old fashioned ‘revolution’. So here’s mine for the year; I hereby promise not to give up on the ridiculous, insane, inane marketing practices of retailers and as an adjunct I swear not to retreat to my study and suck my thumb every time I witness the misuse of marketing funds in advertising. There, I’ve said it publicly and I’m now condemned to living the revolution. So without further ado let me begin the new year with a demonstration of my revolutionary promise.
Like the many millions of other users of Facebook, I have succumbed to becoming a fan of meaningless ‘groups’ which try and make a statement about some sort of topical issue (aka the ‘Busselton needs a nightclub’ group). One ‘group’ that I found particularly interesting was the ‘I hate Rivers ads’ group. Upon further investigation I was shocked to find that over 100,000 people are fans, and the page is filled with blasphemous, uncensored comments about why people hate the store, and their advertising so much. Every business, large or small, encounters some form of bad PR, even if it is just in the form of a verbally unsatisfied customer, but the River’s example proves that management of bad PR is very important – let it go and you could have 100,000 people communicating their dissatisfaction to the masses.