In a world of instant gratification, instant coffee and instant food, is it hard to imagine that more and more people expect instant marketing?
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Information can be the key to your customers’ hearts. This concept is something that we have discussed with several clients lately and has introduced them to a different way of thinking – not marketing, but education. It’s about becoming ‘the authority’ on what it is you do, through the simple task of providing information.
In the late 1600’s, Jonathan Swift, the Irish satirist said, “The proper words in the proper places are the true definition of style.” I’ll bet Belfast to a brick that he could never have envisaged how true his statement was when applied to the subject of managing a brand.
Deep cleansing properties. Visibly clearer. All new and improved. Don’t settle for anything less. Because you’re worth it. It’s all part of ‘evo-lotion’.
The best piece of advice I can offer you to achieve packaging that creates brand loyalty is be open and honest.
Many organisations, big or small, strive throughout their lifetimes to reach such a strong market position that no matter what it did, it would be safe. Well I hate to be the bearer of bad news, but this kind of utopia does not exist. It is impossible for any company to achieve such immunity, and for proof let me use the one brand that many perceive as achieving such ‘mistake-proof’ status: Coca-Cola.
I’ve never been very sympathetic with people who whinge about their fate. I’m especially unsympathetic with today’s retailers. In the last days leading up to Christmas I heard nothing but the bleating of bleeding hearts and the sad decline of Christmas sales.