As some of you may have noticed, I’ve been absent from our blogging lately. It’s been a crazy last couple of weeks and last night was no exception.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
When it comes to optimising a website for the best search engine rankings possible, the first assumption we all make (us marketers included) is that it should be maximised for key words aligned to your industry or product. So, because you’re in the industry you assume you know what people are searching for, like ‘Marketing Agency’, or ‘Website Design’. But, key words are not as easy as they seem. For example, instead of searching for ‘Marketing Agency’, people could very well be typing in ‘Marketing Firm’ or ‘Marketing Company’. Whatever it may be, the point I’m making here is that you can’t assume your key words – you need to find out what people are really searching for. And the results are often surprising!
The so called demise of Tiger Woods makes interesting discussion. The great golfer did not fail at the tee, lose the championship or suddenly discover his exquisite ability to putt had deserted him – no , rather he was triple bogeyed by a cultural value. Morality.
Since the criticism began, thousands of people have commented privately and publicly and generally there seems to be a lack of sympathy for the sportsman. But before you cast another stone, let’s examine this from a marketing viewpoint and let’s proceed with real honesty. What is it all about and who might be responsible?
We’re frequently involved with the design of promotional tools for various events which involves the collection and formatting of sometimes more than 20 sponsor logos. It’s a nightmarish task for our creative team; not only is there correct positioning of logos to consider (and all the politics that go with that), there’s also who gets theirs bigger than who, and the worst of all – working with less than ideal logo files and taking the risk that they’ll be pixelated beyond recognition when the items are all printed. This is not me having a whinge about how difficult our jobs can be, but rather me giving every business person a bit of advice when it comes to sponsorship – make sure you have the right logos!
Work experience is one of those necessary evils that everyone seems to dread. I still remember my various experiences, on one occasion de-veining raw prawns for an entire day, with a shudder. On the other end of the scale the ‘baby sitters’ have the same feeling – it always seems to be an inconvenience. Well, I’m here to tell you that it doesn’t have to be unbearable. How does this relate to marketing your business? Read on.
I see it happen all the time. Someone values good design enough to consult a professional and get the job done properly, but when it comes to finalising the design they suddenly seem to think their best friend or cousin’s dog is the right person to consult for valued feedback.