I am amazed to hear friends and family with young children discuss the range of information and services available and easily accessible on the internet. For parents, especially women, the internet has become a research source, a source of connectivity, of reassurance, and of interaction. If a strange rash or a dodgy cough gets you worried – help is only a quick google search or forum post away. This online market is growing each day, and if parents are your target market, you need to jump on board!
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
There has been some interesting research of late investigating the role of children in influencing the purchase decisions of their families. Traditionally, marketers have assumed that parents control all family purchase decisions, but there is a lot of research that proves otherwise.
Everyone loves an item that is well designed. Whether it be a piece of packaging that catches your eye, a business card you’ve received or perhaps a magazine you’ve picked up. The question is why though. Why do you like it? What attracted you to it?
You may have noted by lack of blogs the past few weeks, it’s been a busy time in the creative room at Jack in the box and it’s all because of a few cows (well 85 to be exact). As an official partner of CowParade Margaret River, Jack in the box have been involved in creating the visual style and some of the promotional pieces for the event which is about to take over the South West.
I was once asked where ‘inspiration’ comes from. I thought this to be an interesting question and in struggling with the answer I unearthed a real gem. I very quickly realised that we as human beings are all possessed with the power of inspiration. It’s in everyone of us – we just don’t; can’t; or are discouraged from using it. It’s there all the time, it’s not too far from the surface but in the majority of people it is suppressed
Kelloggs is an iconic brand, and a powerful one at that. So powerful that their products are consistently imitated. So, they’ve invented something that will enforce IP ownership even over their cereal flakes.
Business name registration in your state is all you need to protect yourself, right? WRONG! This is the attitude of so many businesses, and frankly, it scares me! It scares me because there is limited information out there about IP protection for small businesses and this is where it is so vital – one step wrong and your entire life’s hard work could come tumbling down. I read about devastating IP battles every day, where the little guy always loses out. So I’m here to set the record straight – and it’s up to you to pass this on to every small business owner you know.