As a strategist, I believe the underlying component of success to any campaign, brand, digital communication or marketing idea is planning – yes, the dirty word from a creative designer’s perspective. Working in an agency environment, I choose not to raise the white flag and surrender to the dark side!
Today’s technologically driven world has led to an era where the longevity of marketing messages are diminishing at a rapid pace. Contributing to this, is the rise of ephemeral content.
Sweet sounds, voiceful colours and aromatic words! No I haven’t gotten my wires crossed, it’s my brain making particular connections through various senses. Every brain is unique, however there are …
Have you ever arrived at a familiar destination without even remembering the drive, or have you accidentally driven in the direction of work instead of heading somewhere else? In terms of mental mechanics, this process is known as the ‘autopilot’.
Have you ever thought to describe your brand as sophisticated, imaginative, daring, honest, playful, free-spirited or rugged? Let’s take this one step further. What music does your brand like? What tone of voice does your brand speak in? How does your brand make you feel?
New Year, New You. Pffft, I’ve heard that one before? At the end of each year, we tend to reflect upon what has been and whether we achieved what we set out to – typically no! In contrary, at the beginning of the year we plan our resolutions, however is there a happy medium?
As I pondered over this month’s blog topic, technology, I struggled to comprehend the words to form my sentences. My mind battles to formulate and express what technology means to me. Well, here goes…