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I think it’s human nature to play. To fiddle. To explore. I mean since the dawn of time we’ve been picking and poking everything to try and get a better understanding of it. So it stands to reason that we are still curious creatures then…yes?

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WWW+W

When was the last time you actually took a long hard look at your website? Not just a quick browse to find something on one of the many pages of your site but a real review of your site and what it offers visitors?

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E=mc2

Last week I wrote about putting the pieces together in terms of communication and continuity. This week I want to tackle the formula to what makes your advert more than just an advert. What turns it into a campaign…

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Mobile marketing

With well in excess of 20 million active SIM cards now in Australia alone, it’s difficult to ignore the power of this technology. But how can you maximise its use and create connections with your clients anywhere, anytime?

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Belly button branding

Aren’t belly buttons fascinating? The way that they were so important when we didn’t even realise, yet simply become a place for the collection of blue/grey lint as we get older!

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0110010110100111011010011

Websites are easy right? You just slap up a few pics and a bit of info. Get some guy you know that has some web credentials and get them to code a little something up for you. I mean really, what’s all the fuss about?

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