Home delivery

So you’re thinking about sending out an email newsletter hey? But have you thought about it’s effectiveness? What about it’s compatibility with other people’s email systems, the design, feedback, research, anti-spam laws, unsubscribes, automated database management, statistics or even a newsletter template? Have I confused you yet? GOOD!!

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No…it’s your screen

It’s amazing how quickly we forget the past. I remember the days of chromaline proofs, litho pens, films, bromides and Fuji’s! Don’t worry…I won’t get too nostalgic with you but things were very different in the industry 20 years ago. I was lucky enough to catch the tail end of an era in design and for that, I’m thankful.

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Just give me the font!

I couldn’t think of anything worse than being a font designer. I can’t imagine how they manage to even walk down the street only to find someone has murdered their font! Abuse is rife since the dawning of the home PC and the appreciation for good type has simply disappeared.

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Stocks and bonds

Have you ever had those undies that ride? You know the ones. The ones you put on in the morning because you thought that they were a good idea but by the time morning tea comes, you’re already regretting your decision!

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Brand overhaul

Many of you might be thinking “Serviced my brand? Are you crazy Scott? What are you talking about?” But it’s a legitimate question.

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Web 2.0 – not just another buzz word

Like it or not people…the game has changed! Web as we know it will never be the same. In fact it may even be fair to say that it’s more like it was in the old days than some people may care to admit.

Let’s start there…at the beginning that is…

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