Is your logo dressed for dinner?

So you’ve got a flash new logo. It has cleverly defined your corporate culture, your direction and positioned you in both the right market place and the mind of your targeted consumer (either that or you got your brother’s new girlfriend who has a flash new iBook with a desktop publishing program on it, to do it for you in exchange for a cheap bottle of Vodka) nevertheless…you have a logo!

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The proof’s in the pudding

I remember when I was younger (much younger) and I attempted to make a packet cake with a friend of my mine. Now you couldn’t get much easier than a packet cake now could you – or at least you would think!
We managed to miss a vital ingredient…2 eggs. That cake came out of the microwave so hard that even the family dog wouldn’t even eat it!!

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Talking binary

Next week, I have been asked to speak at a local Busselton Chamber of Commerce breakfast titled “Local Success Stories – The Importance of Information Technology in Growing your Business”.
IT is obviously a big part of our business. To begin with, you’re reading this blog!

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Walking the ‘typerope’

Balance. Sounds simple doesn’t it. So why is it that we view balance differently even when there is only the slightest change? Give this a try…stand with your feet together and look forward. Easy isn’t it? Ok, now find something to stand on – a milk crate, a stack of books, anything with a little bit of height and a small surface area. Stand in exactly the same way…not as easy is it?

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It’s dark outdoors

It’s been a long dark winter in the South West and it doesn’t look like the sun will shine anytime soon. I’m not talking about the weather, I’m talking about our local shire’s attitude to outdoor advertising.

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