As I say, this is not a new problem. Business Owners for generations have lacked the time they needed to achieve their goals and aspirations. But the digital age brings a new dimension to this age old problem.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
That doctors surgery is not dissimilar to the situation we find in marketing. Some clients know what’s wrong and need a fix, some have no idea but know that they need you to fix it. Some require you to provide reassurance that ‘where they’re at’ is the right place and others know that to maintain the health of their business, you need to take a proactive approach.
While evolution has most certainly always taken place in business, it’s fair to say that tech has experienced evolution at a pace that is so much quicker than anything else we’ve ever seen…it’s scary.
Who remembers Maxwell Smart? Come on…hands up! I was fascinated with all of the crazy inventions they had. Many made me laugh (especially the ‘cone of silence’) but most intrigued me to wonder if they were even possible. While it seemed a crazy concept to have a ‘shoe phone’, it didn’t take us long to find dependence on the modern day ‘smart’ phone…
As many of you are aware, I’m certainly not one to be described as an ‘academic’. Having always had a knack for the right way to go, ‘gut feel’ has been a really important part of my own journey in both business and life in general.
Now before we start, I want to clarify that I am not an environmental scientist. Nor am I looking to debate the existence of climate change nor rising sea levels or the warming of the earth’s crust.
I’ve heard it many, many times over my career in this industry…”Media Buying is easy! Anyone can book an advert! Why would I pay you for it?” While every business person should question what they’re paying for, but what I’d like to challenge is what’s easy about it?