I see both sides of the story when it comes to sponsorship. I’m responsible for consulting as a representative of a festival that seeks to garner sponsors and I get the requests from events that need client’s support.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
I see both sides of the story when it comes to sponsorship. I’m responsible for consulting as a representative of a festival that seeks to garner sponsors and I get the requests from events that need client’s support.
With well in excess of 20 million active SIM cards now in Australia alone, it’s difficult to ignore the power of this technology. But how can you maximise its use and create connections with your clients anywhere, anytime?
Everywhere I look it seems that the most popular question small and medium businesses are asking is, “How can I do my marketing on a shoe string budget?” It’s a term we’re a little uncomfortable with here at the Box. Not because we want to take your money, but because of how it portrays marketing as a profession. I’d like to take this opportunity to change your attitude to the terminology ‘shoe string budget’.
TV advertising can get a bit stale sometimes. Many businesses make the mistake of thinking that content is the only place for creativity. But it shouldn’t stop there. There’s length, format, placement, stations, programs, time slots, frequency of rotation and much more to consider. All it takes is some ‘outside the box’ thinking…
From any perspective it’s a triumph. The Bunnings’ success story rolls on and why not? It’s brilliant! They’ve found the formula and it’s simple in strategic terms but very complex in its implementation.
I’m sure you would have heard about this ‘best job in the world’ for Queensland Tourism. If not on the national news, then perhaps via You Tube, a news website, a national newspaper, travel magazine, or even the international news. If not via mainstream media, you might have heard it from a friend, gossiped about it at the coffee machine, or discussed it with colleagues. You might have even applied, just for fun. My point is, that you heard about it and passed it on to others. Qld Tourism achieved the ultimate aim in marketing, without spending millions. So what valuable lessons can we learn from this marketing brilliance?