Flowers, cards, chocolates, romance and love. Hallmarks (pardon the pun) of that special day in February. Valentine’s Day. Whether you’re into to it or not, the reality is it’s a huge opportunity if you’re in the right industry to take advantage of ‘the love’.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
If your next career move is to become a Subway ‘Sandwich Artist’ – your future could be in jeopardy. Fast food, apparently, is too slow. The demands of the ‘instant’ generation (generation Y) has forced fast food giants to seek different ways to fill people’s requests quicker, easier, and without error (aka without human contact).
A simple advertisement in a recent edition of Ad News captured mine, and our whole team’s attention, and I’d like to share it with you. It takes a look at the ‘economic crisis’ and forces you to examine the situation from a different perspective. It broadcasts all we’ve been trying to say about the ‘crisis’ and more, in a few simple words. Read on if you’d like to see what I’m talking about.
Well here we are in 2009. We’ve eaten a bucket load of prawns, filled our bins with a few trees worth of wrapping paper and probably had too much champagne, but nevertheless, we’re ready to take on the new year. So what will 2009 bring in the world of advertising and marketing?
It was of course our invention. We the people created him. Stout, unshaven, long haired and dressed in a ‘not so stylish’ red suit with a buckle that would make a bikie gang happy. He lands on your roof, enters your home by subterfuge, eats your bickies, drinks your milk and shoots through leaving only gifts for the whole family. Wonderful, harmless, benevolent, wishful and special.
In typography the term leading is the amount of vertical space between lines of text. This may sound rather insignificant in the design of an advertisement or brochure etc, but it can make or break the effectiveness of the piece.
In a world where once snails ruled supreme, it now seems that catalogues are king of the letter box. So how do you avoid getting lost in the pile of junk that gets wedged in your box on an almost daily basis?