Just today a prospective client sent me a piece of copy asking my opinion. Of course as it came from a prospective client you can guess that I didn’t write it and right about now I can hear you saying “How can this ‘son of a gun’ (or words to that effect) offer a rational opinion? And you’d be absolutely correct – future clients should never ask another copy writer to comment on a colleague’s work.
In describing what we do, and what I do specifically, it is difficult to describe what exactly media is, and where the boundaries lie. Most people think media is newspaper, television, radio, magazines etc. But in reality, it is much more than that. It is because of this ‘grey area’, that at Jack in the box we have our own definition of ‘media’.