Just today a prospective client sent me a piece of copy asking my opinion. Of course as it came from a prospective client you can guess that I didn’t write it and right about now I can hear you saying “How can this ‘son of a gun’ (or words to that effect) offer a rational opinion? And you’d be absolutely correct – future clients should never ask another copy writer to comment on a colleague’s work.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
So you want to be on TV? You’ve heard it’s a great advertising tool. You’ve even considered a jingle! But what does it really take to create a TV Commercial?
In describing what we do, and what I do specifically, it is difficult to describe what exactly media is, and where the boundaries lie. Most people think media is newspaper, television, radio, magazines etc. But in reality, it is much more than that. It is because of this ‘grey area’, that at Jack in the box we have our own definition of ‘media’.
The marketing and advertising industry often seems glamorous to those external to it. You can be creative without boundaries. Ideas are your currency. Many people don’t understand however, that in marketing, everything is a trade-off.
We all remember those advertising jingles that worked their way into our heads and never left; ‘It’s a lovely day today’ for Fisher and Paykel, ‘My dad picks the fruit…’ for Cotties, ‘I like Aeroplane Jelly’ for, well guess who?… the list goes on.
I’m haunted by the triple ‘C’, I open my local paper; switch on my radio; watch the TV – it’s everywhere. It’s been like that for years.