Have you ever thought about why we call them ‘typefaces’?
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Would people still recognise you if you walked around with a bag over your head?
Ever tried to hold jelly in your hands? It’s near on impossible!
Not only is it near on impossible, it hardly looks presentable does it?
When it comes to great packaging for transport IKEA would have to be up there as a world leader. Not only do their boxes fit well on a pallet but what’s inside the box fits the box perfectly with very little empty space needing to be filled with Styrofoam.
Hands up if you’ve ever given a child a present and they’ve been more entertained by the box than by the object that was inside. My guess is, you’re now reading this with one hand in the air!
It is fitting that this month’s blogs are about packaging, as we are full swing into creating a lot of it for various clients this month.
Booking media is about more than just ensuring you select the correct publication, website, television program or radio station for your target audience. You also need to consider if the size or duration is correct for the creative concept.