There can be no denying that the design and advertising machine is a powerful force capable of bending the minds of mere mortals to its will.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Creativity is such a subject matter. We face the dilemma of its value every day. In a month that has focused on conceptualisation, I thought it would be timely to focus on how this is valued and why concepts need to cost money.
So what’s the fuss about? What’s the big deal? Your phone’s got a camera and you got yourself an App. that assassinates cats at fifty paces; the office has hot and cold swinging doors and your Mother in Law’s bought a Jeep?
First let me explain the above, a great concept is a great idea and I am not saying in today’s world we come up with better ideas than those before us.
The production of your brand is as, if not more potent in portraying the culture and values it stands for than any paid piece of promotion.
A logo is not a brand! It is the visual cornerstone of which a brand is built around. The bricks that build the brand are culture, experience and what Jack in the box refers to as corporate style.
As a Graphic Designer, working without strategy is like working in the dark, blindfolded and with your hands tied behind your back.