Poll-dance of victory

It’s election season again, so I thought it was an opportune time to talk about polling. By now I’m sure most of you have been exposed to the latest opinion data – on the telly, in the paper, over the internet and the radio. According to John Warhurst an established commentator of all things political – POLLS MATTER! Warhurst explains “much of the flesh of an election year grows on a skeleton made up of opinion polls…in many ways, polls are markers on the campaign journey.” While many will associate opinions polls with the political arena, polling has also found a home in the marketer’s toolbox.

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Mellow Yellow and Whoogle

This is a topic that seems to come up quite a lot these days, both with clients and internally – how much should be spent on Yellow Pages and optimisation for Google?

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Two-way superhighway

In carrying on from my discussion of Web 2.0, titled ‘web two – I embrace you’, I wanted to briefly discuss some of the implications of Web 2.0 on your business.

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Web two – I embrace you

Web 2.0 is one of the biggest buzzwords circulating on the web at the moment. If you don’t know what this term means, don’t fret because you are not alone. If you want an overview of what it’s all about, read on…

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The big bounce

One of the most common questions I’ve been asked in regard to email newsletter campaigns is about the differences between hard bounces and soft bounces. The bounce rates of any email campaign is an important number that you’ll want to keep in check to make the most out of your database.

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Monty Python vs email

e-newsletters have gained massive popularity in the last couple of years but the question to really ask is, are my customers getting the information? Are you able to measure the effectiveness of your campaign? Are you driving traffic to your website?
Even worse…you may not even be asking these questions!!

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