This is a topic that seems to come up quite a lot these days, both with clients and internally – how much should be spent on Yellow Pages and optimisation for Google?
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
In carrying on from my discussion of Web 2.0, titled ‘web two – I embrace you’, I wanted to briefly discuss some of the implications of Web 2.0 on your business.
Web 2.0 is one of the biggest buzzwords circulating on the web at the moment. If you don’t know what this term means, don’t fret because you are not alone. If you want an overview of what it’s all about, read on…
Last year I went to an event in Perth, presented by the guys from Port 80 called Ideas 3. Although it was some time ago, I felt on reflection, that it was well worth sharing the knowledge and insight I gained with you all.
One of the most common questions I’ve been asked in regard to email newsletter campaigns is about the differences between hard bounces and soft bounces. The bounce rates of any email campaign is an important number that you’ll want to keep in check to make the most out of your database.
e-newsletters have gained massive popularity in the last couple of years but the question to really ask is, are my customers getting the information? Are you able to measure the effectiveness of your campaign? Are you driving traffic to your website?
Even worse…you may not even be asking these questions!!
You’ve thought long and hard to create the name for your business enterprise. Your name along with your brand becomes your identity, your handle to consumers in the real world. So what happens to your identity when you take it beyond the physical?