With the number of emails in my inbox on the rise, there’s no doubt that customised emails and newsletters are having to be more and more innovative and catchy to get my attention. Although with this, has come a strange phenomenon…
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I’ve always though of myself as being a tech savvy kinda guy, keeping myself abreast with the latest technological developments. Lately, and I don’t know if it’s part and parcel of getting older, but it seems that the world is finally catching up with me; innovations which I thought were only for the Gen X’ers, Y’s and technophiles are being used by everyone.
Unlike my colleagues here at Jack in the box my forays with technology are at best painful to watch and often accompanied by lots of agitated exclamations about just how stupid I think computers are (It couldn’t possibly be my mishandling of the machine that made it crash, could it?). Though I may not know computers, I do know the value of great customer service, and I definitely know a good idea when I see it. So when I heard about Telstra BigPond using the social networking/microblogging site Twitter to communicate with their customers I knew Telstra was on to a good thing.
We live in a nano second world. A world that now relies on technology. A world where being up to date is not just expected …it’s essential. So how does an organisation deal with this?
Marketers have been quick jump on to new technologies. It seems any channel of communication to potential customers is a potential media. In other words, if there is an audience there is a market, and social networking websites are no different. Sites like Facebook, Bebo, and MySpace have always had a level of advertising on them, but marketers have been using a different tact to engage potential customers, and this has raised some serious questions about the etiquette of social marketing.
Versatility. User friendly. Self management. Easy to use. I’m sure you’ve heard all these terms bandied around within the advertising world many times before. And although all of these aptly describe a Content Management System (CMS), I’m going to avoid using them….hopefully!
Will it ever stop? It’s a question that I’ve seen being thrown around the web-forums over the past 18 months and is directed at Google’s ability to consistently add innovative products and services to their already expansive line-up. It might sound like a cheesy line from an advertisemment, but when you needed to search the web…Google was there; when you needed to locate an address on a map…Google was there; when you needed to be alerted of a particular keyword in pages going live…Google was there; needless to say, if it has to do with the web technologies…Google is never far away. In fact, while typing this blog, I noticed my colleague reading a news article story headlined “Google reveals its challenge to iPhone”. The soon to be released G1 is Google’s new WI-FI enabled mobile phone running Google’s new Android operating system. So how does all this innovation affect us marketers?