As it seems that technological innovations and wizbangery has been the theme of the past few blog articles (facebook: time waster or time saver?, wisdom in the web), I thought I would continue this thread of conversation into my blog. So the question has been asked “Are all of these new systems and applications just innovative ways to waste more time?” Like we don’t already have enough things to toy with…
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
I did it again today. As the ‘grown up; too old for anything; broken down’ marketer in the team, I infuriated the new Gens. of the office by attacking, none other than the use of the web by clients. I need some space here to argue my point because I know hundreds of web wankers will be all over me like treacle on a hot spoon.
We are now in December, and officially in the countdown to another Christmas. Many of us will be given to expect all manner of Christmas trinkets in our stockings this year, but it’s going to be a sad year in the email department, it seems that all bells and whistles will be dropped from HTML emails this holiday season.
The web is a great tool for educating your customers about the services you provide or the goods that you supply. The potential reach of a website is massive, extending to all corners of the globe, hence the name World Wide Web (WWW). This makes it a relatively cheap conduit to ‘tell’ the world all about yourself. But what good is it if you have the “Rolls-Royce” of websites if nobody is looking for you.
Exhibitionism is in and if you don’t believe me check out the net. – myspace.com; facebook.com. flickr.com etc. All, what we in the business call, UGC – that’s adspeak for User Generated Content. In my day you kept your snapshots in a scrap book and pics of ‘me’ doing stupid things were totally banned from sight.
Tell me … how many people walk into your store or operation each day?
How about each minute or perhaps even in 15 second increments?
Don’t know? You wouldn’t be alone!
It’s election season again, so I thought it was an opportune time to talk about polling. By now I’m sure most of you have been exposed to the latest opinion data – on the telly, in the paper, over the internet and the radio. According to John Warhurst an established commentator of all things political – POLLS MATTER! Warhurst explains “much of the flesh of an election year grows on a skeleton made up of opinion polls…in many ways, polls are markers on the campaign journey.” While many will associate opinions polls with the political arena, polling has also found a home in the marketer’s toolbox.