Next week, I have been asked to speak at a local Busselton Chamber of Commerce breakfast titled “Local Success Stories – The Importance of Information Technology in Growing your Business”.
IT is obviously a big part of our business. To begin with, you’re reading this blog!
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Current advancements in technology never cease to amaze me. As a person who has a keen interest in all things technological, I get excited when I see business taking on board new ideas and concepts made possible by the technologies that are available today.
Most of you will have heard of the social networking phenomenon, and many of you no-doubt will have taken the plunge joining millions of others in the great social pool on the web.
I have to admit, that yes, I often err on the side of perfectionism, but nothing bugs me more than websites that are out of date. I cringe when I still see Christmas and Happy New Year messages. I cringe even more when the first ‘current news’ article dates back to 2005. Updating your website is simply essential. I can’t stress it more. It reflects so much on you as a company.
Like it or not people…the game has changed! Web as we know it will never be the same. In fact it may even be fair to say that it’s more like it was in the old days than some people may care to admit.
Let’s start there…at the beginning that is…
I was there when it was born. It was a short birth time and it grew quickly. It started its life as a bubble and very quickly grew into a hot air balloon. I refer of course to the internet, which by the way started life as the ‘Super-highway’ Today it’s a multi-billion dollar business and has confirmed itself as one of yesterday’s most important innovations.
Late last year I wrote a blog article about the evolution of blogging titled soapbox of the 21st Century. I’d like to start the year with something (tragically) fun, which at the same time has serious repercussions. I’m talking about the concept of a fake blog or ‘flogs’ as they are often referred to.
Blogging started out as a personal communication tool, for people to share their thoughts, ideas, beliefs with the world at large, and at the same time receive feedback. This technology has evolved however, encompassing a different type of broadcaster who is speaking to an entirely different audience. There is currently an emerging trend for business to setup blogs on the Internet – thus the corporate blog was born.