As the year draws to a close it is only natural for us to sit back and take stock of all we have experienced in the last twelve months. It is usually around this time of year that we start to formulate resolutions of one type or another to give us the best start in the new year. This year I am asking if perhaps you have room for a resolution for the environment alongside your personal promises.
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My resolution for 2009 and onward is at best obvious. I’m fed up; cheesed off and totally disillusioned with politics and politicians in particular. I know only one I would trust with my old bicycle.
We’ve all been long aware that a politician’s promise is at best ‘elastic’, but I’m sure none of us ‘humans’ were prepared for the new wave of manipulated language which these so called ‘Honourable Members’ have now shaped. Apparently there is now a difference between, ‘a PROMISE’ and a ‘CORE PROMISE’.
Well here we are in 2009. We’ve eaten a bucket load of prawns, filled our bins with a few trees worth of wrapping paper and probably had too much champagne, but nevertheless, we’re ready to take on the new year. So what will 2009 bring in the world of advertising and marketing?