Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.

There’s one question on every business man’s lips. It’s a question which is always at the forefront of discussion, especially in a so-called ‘recession’ – there I’ve uttered that filthy word. It’s a question which, according to economic rationalists, doesn’t require an answer. As one said to me recently “The answer’s obvious”.
The question of course is, should we advertise and market in today’s perfect, economic storm? I have my own rules in reference to this so let me introduce you to some ‘Robinson’ logic, acquired over plenty of recessions and forty years of marketing.

RULE 1. Never market, promote or brand yourself when nothing is happening!

RULE 2. ‘Nothing’ is never happening!

I had a fantastic customer service experience on the weekend, and being a huge fan of giving credit where credit is due, I thought I would share my experience. This particular service experience also got me thinking about how the global economic slowdown is affecting the manner in which consumers are shopping, and the implications of these changes on their associated expectations and feelings about the act of purchasing.

$900 is an interesting sum of money (for the average income earner). Too little to put a deposit down on, or purchase anything significant. Too much to spend entirely on consumables without feeling like you’ve wasted it. Personally I am not sure what to do with mine. I am finding myself searching through my memory for those occasions when I’ve said to myself ‘maybe when I have a few spare dollars’. This period of indecision, no doubt experienced by many others, is a perfect opportunity for marketing if you’re in the right industry.