“Should I have a digital marketing strategy, or stick with the traditional tried and tested method?”. This is a question that many business owners are asking themselves.
For many, the concept of digital marketing is something that is still fairly new to them and it certainly doesn’t help that it is evolving at such a pace that what is ‘in’ one day seems to be obsolete months later.
Alan Jones! Considering recent events I’m guessing the majority of readers have by now screwed up their noses.
I’m sure you all know the name and the recent comments he has made about PM Gillard. This crude comment has ignited passion, disgust and anger causing the public to air their feelings via social media and email.
Among today’s ‘buzz words’, strategy has found favour with governments and businesses all over the world. It is conveniently ‘dropped’ into speeches and conversations, often in support, or defence of spending.
When it comes to great packaging for transport IKEA would have to be up there as a world leader. Not only do their boxes fit well on a pallet but what’s inside the box fits the box perfectly with very little empty space needing to be filled with Styrofoam.
Hands up if you’ve ever given a child a present and they’ve been more entertained by the box than by the object that was inside. My guess is, you’re now reading this with one hand in the air!
It is fitting that this month’s blogs are about packaging, as we are full swing into creating a lot of it for various clients this month.
Having a web presence is essential for business these days but it’s not enough to just be online. You need to make sure your website reflects your brand, communicates well and is updated regularly. What many businesses don’t realise is what a huge job this can be.