Over the past decade thousands, perhaps millions of words have been written about Branding. From early history man has rallied behind pennants, flags, and assorted symbolic attachments such as the Roman Aquila – the eagle which acted as both motivator and protector. As long as the banner stood proud, the battle went on.
Bernhard, I think this is the beginning of a beautiful friendship
This blog is short and sweet. A logo is not a brand! It is a visual identifier, and only one of many identifiers associated with a brand.
I copped a lot of flack from the team when I told them what the headline for my next blog was going to be. The strategy department just about flipped and administration was completely confused as to why I would want to discourage clients from a core part of the business.
“Shh! You can’t use that word in business, it’s blasphemy. It’s heresy; you’ll be burnt at the stake; you’ll die of a thousand cuts. No-one should utter it’s unholy name.”
Nothing drives me more insane than lack of data. Continual performance assessment and the starting point for any strategy is research. Research can be made very difficult if there is no data to dissect. The little things consumers say, the amount of people coming through the door, the number of phone calls and outcomes are all important in determining the current state and direction of a business.
Would people still recognise you if you walked around with a bag over your head?