Picture it. You’re all excited about your overseas trip. Everything’s been planned down to the minutest detail. You’ve checked in online to ensure you’ve got a good seat. Your Kindle’s charged and your inflatable neck cushion’s packed in your carry on luggage.
It’s my belief that people create their own truths and nothing more starkly demonstrates this than the myth of commercial name ownership. I’ve lost count of the number of times business owners have, with passionate conviction, told me that the ownership of their company name is theirs because it’s ‘registered’ with ASIC.
Just like purchasing home insurance for an unfortunate event such as a burglary, or car insurance in case you didn’t see that letterbox lurking at the end of the driveway, protecting your brand is incredibly important.
Having an online presence, especially through utilising social media is an invaluable resource for businesses who want to directly engage with their customers.
In an attempt to fight back, the Canadian Institute of Diversity and Inclusion has made a dig at Russia’s Vladimir Putin and his country’s stance on gay rights.
I’ve spent many an enjoyable afternoon mulling over this question as, I’m sure, have most of you. But what is the answer and does it really matter?
Last week I was fortunate to be selected for my third 40 Under 40 Award. To say I’m honoured and ecstatic at being the first person in the history of the award to be presented with 3 would be an understatement…