It is unfortunate that in this day and age that as a society we are becoming more and more lazy and expect everything to be spoon fed to us. As the ‘Yellow Pages’ tells us “Let your fingers do the walking” and perhaps that is the problem.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
When people think about the use of tone in advertising and design, the most obvious thought is that it is a visual technique referring to the use of colour. Now of course this is largely true, after all we designers are often labelled as graphic designers and our profession is often referred to as graphic design.
Clients find it hard to believe that I am telling them that I personally don’t like the work I have designed for them.
The fact that advertising works is indisputable! You just have to put up a sign or an advert on the telly and watch as the customers flock to your door, so easy huh, actually no!
It frustrates my wife no end how I can come home and not notice that she has cleaned the entire house or that the boys have strewn every toy all over the house, yet I will notice and get annoyed at the smallest design flaw in something.
Part of our philosophy at Jack in the box is to help the future design stars of tomorrow. Almost any given week we will have up to 3 senior high school or university students in the strategy or creative room soaking up as much knowledge as their minds can absorb. All of us here are happy to help because we know what it was like to be starting out and we too have our own mentors to thank for passing on their valuable knowledge and time.
So it was when a family friend asked what I thought is the most important aspect of design they can learn while at university if they want to become a designer.
My answer is in two parts: what to learn and what not to worry too much about.