As the old saying goes, “a picture paints a thousand words”, but so too does a few carefully chosen words of copy.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
It is human nature to want to get as much for your buck as you can. Sure I have the attitude that why would I pay x amount for something when for the same price I can get more? The answer is value.
My wife and I bought a new car a couple of weeks ago and it was a fast painless transaction that took less than ten minutes, and in the comfort of our own home.
There are many great ways and products that can be utilised to create an eye catching and inviting exhibition stand and below are a few key points that make the job easier.
Advertising and branding is all around us from the time we wake up to the time we sleep. We all know that our eyes are being bombarded by visual signs telling us that the mobile phone we use is a ‘Motorola’ or ‘Nokia’ etc. The label on the can of deodorant we put on this morning reminds us that it is ‘Lynx’. (Interestingly I don’t use ‘Lynx’, but when I thought what brand would I use as an example here, ‘Lynx’ instantly popped into my head, now that shows the power of their marketing).
One of the many things I learnt from my Dad was to look after your things so they last, and fix small problems before they become big expensive headaches. The same goes for brands, look after them right through from a cultural level to public relations, and of course the visual communication.
We as designers create logos to represent the values and offerings of our clients’ business. We use wordmarks and graphic marks to convey the message the client wants the viewer to perceive. In creating these logos we ensure a variety of needs are met.