Packaging

There is no denying that packaging is an essential item for products: it contains, protects, promotes, and much more. And as a designer it is one of my favourite areas of design because it is challenging and you need to really think about it so much to make it successful.

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Child versus Parent

As any parent knows we all like to see our babies grow up and go on to flourish. The same goes for large companies and their offspring of product brands. But is it the strength of the product brand that influences me to brand loyalty and quality assurance, or of the brand of the parent company? Can the product brand stand alone or must it be part of a company brand?

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