Advertising quite simply lies. We all know it and view thousands of images that have been enhanced digitally, the question is how much retouching is acceptable.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
The way in which designers put visual elements together to form solutions is due in large to everyone’s learned experience, both objective and subjective.
It amazes me how a client can produce a statement along the lines of: “Why hasn’t the new sports car advertisment worked? The advert ran yesterday and I haven’t sold any.”
There is a story of Pablo Picasso sitting at a table in a Paris café when a woman at a table next to him approached him and asked if he would do a quick sketch on a paper napkin for her. Picasso obliged and quickly sketched an image onto a napkin and handed it to her – but not before asking for a large amount of money. Stunned the woman exclaimed “How can you ask for so much? It took you only a minute to draw this!” to which Picasso replied “No, it took me 40 years.”
In my previous blog I told you my thoughts on buying ‘local’ versus ‘imported’, this blog however is about a vital reason to actually buy local over imported: the carbon footprint associated with getting the product to my door.
With the dollar so strong at the moment, I like so many people, are purchasing goods from America and around the globe on the internet. So it was over a few drinks (Aussie beer and NZ wine) with friends that the question of supporting locally produced versus imported goods was ‘debated’.
Not much in advertising offends me, but what does is the seemingly money grabbing use of good cause symbols.