Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
The best piece of advice I can offer you to achieve packaging that creates brand loyalty is be open and honest.
Some years ago a suit (account director) with a taste for design that I worked with was keen on coming from the dark side (account direction) to the light side (design), asked me how to create great design to which I gave him a simple answer…
We have been banging our heads in the strategic and creative rooms lately in the creation of new names for business and products for our clients.
When I started out in this business all those years ago this was a relatively quick, even fun process. Now however it has become almost painful, you come up with a name that you are sure is a winner and sure enough it
is taken.
One of the most challenging aspects of brand design is ensuring that the implied message is correctly perceived across different cultures.
What do you think the best attention grabber in advertising is?
By now I am sure you will have heard about the new ANZ brand launched in Melbourne the other day. Looking at various blogs it appears that the common reaction is it is a waste of $15 million.