This blog is short and sweet. A logo is not a brand! It is a visual identifier, and only one of many identifiers associated with a brand.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
The great thing about creating work for community groups and not for profits is it is often a chance for agencies to get really creative and push the boundaries.
Agencies, just as in your business, organisation or team, are made up of everyday people who live in the same community as everyone else. We all want the best for our communities and both the Agency and its people are keen to play their part in contributing skills and talents for the betterment of the community, be it local, national or global.
It is fitting that this month’s blogs are about packaging, as we are full swing into creating a lot of it for various clients this month.
If you are in business then chances are you are following marketing theories that have served you well up until now.
Well people, the playing field has changed and the catalyst for this change is the digital world.
For a brand to be loved in today’s world it has to be a living entity much like ourselves.
If in the future I am asked to describe my thoughts on the style of the last decade, I
We all have that feeling sometimes when you know that something just looks right.